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MCGRUFF

More than thirty years ago, the National Crime Prevention Council (NCPC) and the Ad Council introduced McGruff the Crime Dog™ to the nation and began encouraging Americans to help “Take A Bite Out Of Crime™.” Today, more than 93% of children recognize this icon that provides safety tips for adults and kids. Over the years, the Crime Prevention campaign has helped teach kids, teens, and adults about violence and drugs, and the public-service-advertising spots (PSAs) have inspired millions to get involved in building safer, more caring communities. Source: The Advertising Council Web Site

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